Doris bought two apples and received a receipt almost as long as her arm.
She asked why the shop needed so much paper.
The assistant suggested completing the customer survey at the bottom.
Doris did. Then the till began printing again….
Doris put two apples on the counter and paid.
The till produced a receipt, a discount voucher, an invitation to join the loyalty scheme and a reminder to save paper.
She held the strip up.
Did I buy the orchard?
The assistant apologised. He couldn’t change the receipt settings.
There’s a survey at the bottom, he said. Head office reads the comments.
Doris borrowed the shop’s tablet.
She gave the apples a good score. The service was friendly. Finding the survey code took longer than buying the fruit.
In the comment box, she wrote that the receipt used too much paper.
Then she added that an invitation to save paper might be shorter without three paragraphs explaining it.
The assistant watched her press Submit.
The till started printing.
Doris waited.
It printed her ratings, her comments, a reference number and instructions for following up.
The assistant tore off the new strip.
What’s that? Doris asked.
A copy of your feedback.
Doris put an apple in each pocket and gathered the paper.
Have I won something?
No. Why?
I appear to have paid for two apples and been awarded a tree.
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